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Engel & Völkers, a luxury real estates and properties agency
Elle Magazine, a fashion magazine with beauty tips, trends, and celebrity news
Monster, a job search website offering work and career opportunities
Benefit Cosmetics LLC, a manufacturer of cosmetics and headquartered in San Francisco, California
Sky Media, one of the leading marketing companies in Europe and manages the promotional sales of Sky and ten other themed channels
Zalando, a German online footwear retailer based in Berlin

I’m new to QR Codes. What should I know?

An illustration of a hand holding three custom QR Codes

What is a QR Code?

A QR Code is a two-dimensional version of the barcode, typically made up of black and white pixel patterns. "QR" stands for "Quick Response", which refers to the instant access to the information hidden in the Code. With the adoption of smartphones, they have now become an integral part of mobile marketing as the proverbial bridges between offline materials and digital platforms. You can use them to gather feedback to improve your products or services, increase customer engagement with images or videos, or even promote your business via events and coupons. Need some guidance when it comes to scanning QR Codes? No problem! We have created a set of guidelines to help you become a pro.

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Looking for QR Code ideas?

Need inspiration? Browse our recommendations to see QR Codes in action.

QR Code idea on a business card with a save-to-phone feature
Restaurant
QR Code idea on a flyer to promote a video trailer
Consumer Electronics
QR Code idea on a brochure to promote an event
Event Management

Scroll down to see creative QR Code ideas

A restaurant takeout menu with a QR Code that displays a PDF version of the menu when scanned.
PDF QR Code example that displays a full restaurant menu

PDF QR Code

Restaurants

Reimagine how your restaurant engages with guests without breaking the bank. The PDF QR Code provides you with a mobile-friendly way to create a contactless menu customers can check out on the go. It is easy to edit at any time, even after completion, making seasonal menu updates a breeze while helping you save on printing costs and limiting your carbon footprint by going paperless.

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A product packaging with a QR Code that displays multiple social media channels for customers to follow.
A QR Code landing page of a consumer electronics brand that displays multiple social media channels and a website URL.

Social Media QR Code

Consumer electronics

Place a Social Media QR Code on your product packaging to make it easy for your customers to get to your profiles on different social media platforms. With a simple scan, you can ensure that they get to the correct pages without having to type and search for your business. Encourage happy customers to follow you, check-in, and tag your electronics store. By giving them a list of your social media pages, they can decide and choose their favorite way to connect with your business online.

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Boost your print materials

Add custom QR Codes to any marketing medium to build brand awareness and track your success.

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